Friday 11th September 2026

Royal Wootton Bassett Town Football Club are delighted to announce a major new partnership with local car dealership Mercedes-Benz of Swindon.

The partnership will see the stadium pitch at the Gerard Buxton Sports Ground - home of the club's Men's and Women's first team sides as well as the Men's Development team - known as the 'Swindon Mercedes Stadium'.

Part of the Sytner Group - the UK's leading retailer of prestige cars and the largest overall automotive retailer in Europe, Mercedes-Benz of Swindon is the only authorised dealer and service partner of Mercedes Benz in North Wiltshire.

Based on Drakes Way, Swindon, Mercedes-Benz of Swindon offer a range of brand new and quality Approved Used Mercedes Benz, as well as high quality Aftersales Service for its customers.

Further information about Mercedes-Benz of Swindon is available on their website at https://www.sytner.co.uk/mercedes-benz/dealerships/swindon.

Commenting on the agreement Royal Wootton Bassett Town chairman Paul Gerrish said: "We are delighted to partner with Mercedes-Benz of Swindon and to provide them with naming rights for our stadium pitch."

"This is a major sponsorship agreement for our club and we are extremely grateful for the generosity and support Mercedes-Benz of Swindon have shown which will go a long way towards helping our club continue to grow and thrive."

"For helping to secure the partnership, on behalf of the club I would like to express our sincere thanks to Mercedes-Benz of Swindon Sales Manager Dan Wernham - who also happens to be a member of our Veterans team having previously come through our youth section and played senior football for Bassett."

"Dan's efforts and support help underline the importance of connections in helping secure sponsorship which is vital for us as a club and enables us to deliver a range of footballing opportunities in our local community."

Mercedes-Benz of Swindon Sales Manager Dan Wernham added: "We are delighted to be partnering with Royal Wootton Bassett Town Football Club and to support a club that plays such an important role within the local community."

"As a business, we are passionate about building strong relationships and investing in the areas where our colleagues and customers live and work. This partnership provides a fantastic opportunity to support grassroots sport, encourage participation in football, and contribute to the continued growth of the club."

"We are proud to have our name associated with the Swindon Mercedes Stadium and look forward to working closely with everyone at Royal Wootton Bassett Town FC over the coming years. We wish all of the club's teams every success both on and off the pitch."

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Royal Wootton Bassett Town FC would like to sincerely thank Mercedes Benz of Swindon – as well as all our other sponsors and partners – for the invaluable support that they provide.

Each is a critical part of the club's continuing success and ability to provide footballing opportunities within the local community.

Our Sponsorship Prospectus outlines the various opportunities available. If you would like to see your business become a part of the Royal Wootton Bassett Town FC story, please contact our Commercial Manager Mike Price (mike.price@rwbtfc.co.uk).

Last modified on Friday 11th September 2026 at 08:00.